American Marketplace, a digital exhibition comprised of manufacturer’s and mail-order retail catalogs tracks the development of American industrialization and its relationship to the consumer class. Many well-known companies in industries such as agriculture, shipping, railroad, automotive, and early aviation are represented in the American Marketplace collection, as well as the mail-order catalogs that sold their products to the new middle class. Together, they tell the story of American industry and domestic economy, the American workplace and American home life, in a time of rapid growth.