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Social Media & Fundraising

Wednesday, October 23, 2013  
9:30 AM - 12:30 PM

Social media is changing the way we do business today. But how do these tools fit into fundraising? It is increasing our ability to build relationships, understand volunteer and donor interests and provide a voice for advocates.

This session will introduce you to social media tools such as Twitter, Facebook, Pinterest and YouTube and illustrate how they impact your fundraising. We will discuss:

• Social media guidelines your agency should have in place
• How to make viral fundraising requests, share news and promote events in real time
• How to use social media tools for prospect research
• How to fulfill your donors’ need for association via social media.

Attendees will learn how to determine which tools, out of the variety of social media resources available, are the most appropriate for their organization and how to build a successful social media strategy. We’ll look at how other nonprofits are currently using these tools to advance their mission and raise awareness and funds. Attendees will leave with information about free and paid tools for social media that they will be able to use at their own agencies.

The speaker, Dave Tinker, CFRE, is the Vice President of Advancement at ACHIEVA. He is an adjunct professor of Graduate Informatics at Muskingum University and is also a faculty member of Nationwide Insurance’s Muskingum Analysis Certificate Program. Dave served on AFP International’s Social Media Committee which developed social media policy standards for AFP, ASAE, NTEN and the Direct Marketing Association’s Nonprofit Federation. An AFP Master Trainer, he is a past president of AFP WPA and has served on numerous local, national and international boards and committees. Dave is receiving the AFP Western PA Chapter’s Outstanding Fundraising Executive Award in November. A former graduate assistant at the Center on Philanthropy at Indiana University, Dave holds a Master of Public Affairs with a concentration in Nonprofit Management from Indiana University-Purdue University in Indianapolis and a Master of Information Strategy, Systems and Technology from Muskingum University.

The fee to attend this workshop is $20 per person, which includes a light continental breakfast. Space is limited and registration is required by calling the Foundation Center at 412-622-6277.

Presented by: David Tinker, CFRE
Event fee: $20
Light continental breakfast
5801 Forbes Avenue
Pittsburgh, PA 15217

Foundation Center
(412) 622-6277