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Effective Marketing for Nonprofits

Monday, November 12, 2012  
9:30 AM - 3:30 PM

While there are myriad new marketing tools to tempt today’s professionals, local consultant Diane Wuycheck cautions not to get too starry-eyed about the means without considering the end -- effectiveness! Is your message clear? Do you know your audiences? What do they value? What are their communication preferences?

This training responds to requests for an in-depth, hands-on workshop with exercises and other interactive instruction. It will stress these key themes:
• Simple tools to identify your key audiences
• Developing a compelling message for your organization (Bring the Mission Statement)
• Knowing & evaluating your communication options
• Tapping tools for targeting

This will be a working session, with tools and information that you can immediately put to use when you get back to the office!

The speaker, Diane Wuycheck, has 35+ years of corporate, nonprofit and agency experience in public and media relations, community relations and business development/marketing, crisis and issues management. Her portfolio features clients in more than 60 local nonprofit organizations; the health care, manufacturing, communications and insurance industries; and community planning/development, the performing arts, and education.

Diane has developed integrated marketing communications plans for a broad range of clients including The Pittsburgh Human Resources Association, Morningside Area Community Council, the Institute for Research, Education and Training in Addictions, the Pittsburgh Partnership for Neighborhood Development, and dozens of other nonprofit organizations and small businesses. In addition to her role as consultant, Diane has been an adjunct professor of nonprofit public relations at Duquesne University and La Roche College.

The fee to attend this workshop is $30 per person, which includes a light continental breakfast. To register, please call the Foundation Center at 412-622-6277.

Presented by: Diane Wuycheck
Event fee: $30
Light continental breakfast
4400 Forbes Avenue
Pittsburgh, PA 15213

Foundation Center
(412) 622-6277